Once we pulled the trigger on developing the app, it came down to three basic ideas.
First, almost everyone (including each of us: eating disorders, insecurities, secret desires) who deals with a big problem or an inner demon believes they're alone in their problem, and that either no one will understand or no one wants to hear about it.
Second, almost everyone deals with this paradox--we wish we could talk about our big problems, but worry they are too embarrassing, too bad, or otherwise too unique to say out loud.
Lastly, when we finally do talk about our big problems, we experience a revelation. We find out we're one among many with the same problem. Our problems are not too bad or embarrassing. And of the greatest potential, we can experience relief.